Graphic Design
That Speaks
Volumes
I design thoughtful, tactile branding and packaging that turns everyday products into unforgettable experiences.
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Sustainable Pouch Packaging
Packaging for a range of plant-based food products launching in a new format — a flexible stand-up pouch. The challenge was to make a format associated with budget grocery products feel premium, considered, and true to the brand’s environmental values.
Bold, full-bleed graphics wrap the entire package, with a different vibrant ground per variant for shelf standout. Produced on a certified compostable substrate, and the design makes that part of the story. The range sold out its initial run within six weeks.
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Craft Beverage Label Design
Label design for Black Bottle, a small-batch craft spirit with a bold character and a story worth telling. The brief was unambiguous: dark, confident, no compromises. The kind of bottle you pick up because you have to know what’s inside.
Full-bleed black, the brand name set large and vertical in a compressed grotesque — no illustration, no decoration. A limited collector’s run introduced a single metallic gold element. Restraint used well is its own kind of luxury.
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Premium Serum Brand Identity
Full brand identity and packaging system for Sleek+, entering the premium facial serum market. The brand needed to position confidently against established competitors while communicating a rigorous, science-backed approach to skincare.
A deep amber and warm gold palette — unusual in a category dominated by clinical whites — gives the brand an immediate visual signature. The system scales cleanly across serum, eye cream, and moisturiser formats.
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Artisan Soap Packaging
Packaging for a small-batch artisan soap brand moving upmarket. The challenge was to feel handcrafted and genuine without tipping into the rustic clichés that saturate the natural beauty sector.
Hand-drawn botanical illustration — one motif per variant, drawn from the key ingredient — sits within a consistent label structure tied together by a shifting palette. A small brand that now looks like it means business.
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