Portfolio Case Study

Premium Serum Brand Identity

Project Details

Full brand identity and packaging system for Sleek+, entering the premium facial serum market. The brand needed to position confidently against established competitors while communicating a rigorous, science-backed approach to skincare.

A deep amber and warm gold palette — unusual in a category dominated by clinical whites — gives the brand an immediate visual signature. The system scales cleanly across serum, eye cream, and moisturiser formats.

Ella took a format our customers associated with budget products and made it feel genuinely premium. The environmental story is right there in the design — without us having to say a word.

Rosa Henriksen, Co-founder, Verdant Foods

See related projects

Go to Portfolio